THE WHAT? Chanel has appointed K-Pop star NewJeans’ Minji as its official brand ambassador in the fashion, watch and beauty categories.
THE DETAILS Minji is the latest member of the band to get tapped for luxury campaigns over the previous few months, with Hyein named as the official ambassador for Louis Vuitton.
THE WHY? Chanel is looking for growth in Asia and is capitalizing on the K-Pop trend with the appointment of Minji.