THE WHAT? Chanel has launched an app designed to help shoppers find a lipstick to match any given shade. Whether they spot their perfect color on a poster, in a magazine or on a friend, they can use the AI-powered application to identify the nearest match from Chanel’s range.
THE DETAILS Once the app has identified the shade, customers can try it on virtually with Chanel Try On. Users can also save or share photos of their virtual makeovers and purchase Chanel products via the app.
THE WHY? With COVID-19 limiting opportunities for customers to try-on products IRL as well as favoring online channels, cosmetics manufacturers are having to get creative to encourage trial. Chanel boasts some 400 products in its ‘lip universe’ so this tool will help shoppers navigate the various shades.