THE WHAT? Chanel has partnered with Lagardere Travel Retail and Aeroports de Paris to open a new Beauty Studio at Paris’ Roissy-Charles de Gaulle Airport, according to a report published by DFNI Online.
THE DETAILS The standalone boutique is located in a destination location, away from other stores, and comprises a monochrome cube spanning 44 sqm.
Inside, the boutique boasts the French fashion house’s Chanel Try On virtual reality testing facility as well as digital installations, including a mirror-like screen. Products on offer include make-up, fragrance and skin care.
THE WHY? A spokesperson for Chanel told DFNI online, “With the opening of this new Chanel Beauty Studio, the Maison reinforces a bold, unique shopping experience, in which creation, expertise and a sense of discovery unite in captivating surrounds. The dynamic display evolves with each new season and a steady flow of exclusive releases, ensuring clients will be able to encounter much-loved products alongside exciting new propositions.”