Chanel livestreams Fall/Winter 2020 fashion show from Paris

Chanel livestreams Fall/Winter 2020 fashion show from Paris

THE WHAT? Chanel has livestreamed its Fall/Winter 2020 collection from Paris Fashion Week, according to a report by Forbes. 

THE DETAILS The show took place on 3rd March, with the fashion house livestreaming the show on its website, Facebook, Instagram, YouTube and Twitter for consumers to watch across the globe. 

THE WHY? This is the first time Chanel has live streamed an event, the move highlights the ongoing digitalisation of the fashion industry, as well as the market allowing consumers immediate access to fashion trends and collections. Magazines anyone?

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