THE WHAT? Chanel has announced Timothee Chalamet as the face of its Bleu fragrance. The French fashion house posted the news on its Instagram account.

THE DETAILS Chalamet will appear in a campaign shot by Mario Sorrenti in June, followed by a film directed by Martin Scorsese in the fall.

THE WHY? Chanel said in a statement, “With a dynamic energy as raw as it is refined, the French-American, 27-year-old actor has gained a distinguished worldwide reputation, while still at the dawn of his career. Apart from his audacious style and unapologetic charm, Timothee Chalamet personifies the visionary and edgy spirit of the next chapter of Bleu de Chanel: a man who does not limit himself to the ordinary boundaries life sets and looks beyond what is visible.”