THE WHAT? Chanel is bringing glamour to the classic American diner. The French luxury brand is opening a pop-up diner in Brooklyn’s Williamsburg neighbourhood.
THE DETAILS Those hoping to visit the Chanel Lucky Chance Diner will be able to reserve a table via the brand’s website or take a chance on a walk-in. Inside, diners will be able to discover the Chance fragrance line-up, enjoy diner-inspired refreshments and take a selfie with a life-size flacon, per The Hollywood Reporter.
THE WHY? The diner is designed to promote Chanel’s latest fragrance launch, Eau Fraiche, and the opening of a nearby beauty boutique at 130 North 6th Street.