THE WHAT? Chanel has launched a new e-commerce platform for its beauty and fragrance offer for Singaporean shoppers, according to a report published by Tatler Asia.
THE DETAILS The French fashion house’s new site will allow users to explore new, existing and exclusive beauty products as well as its classic scents and purchase them online. Products will arrive packaged in the luxury brand’s coveted packaging.
THE WHY? With the Delta variant spreading, and Singaporeans currently subject to Phase 2 (Heightened Alert) restrictions, more people are shopping online than ever. Chanel is adapting to this new normal.