Chanel to grace shelves at Ulta Beauty

Chanel to grace shelves at Ulta Beauty

Chanel is known for its selective approach to stockists so, when Mary Dillon, CEO of Ulta Beauty announced that the US retailer would be stocking the French designer’s make-up line as of 2018, the internet near on imploded.

Yes, according to Racked, Dillon revealed the news during Ulta’s 2017 fourth-quarter earnings call. Dillon did not elaborate on which products would be available or when; and was not forthcoming on whether the brand would join the retailer’s e-commerce offer.

“Finally, we’re thrilled to announce a prestigious addition for 2018 – Chanel Beauté. Following our long-standing partnership with Chanel offering their iconic fragrances in hundreds of our stores, we are honored to introduce Chanel Beauté in a small number of Ulta Beauty doors this year. This will be an edited assortment featuring a Chanel-branded makeup station with the first Chanel store opening in Westport, Connecticut, in just a few weeks,” she said.

The move is thought to be part of a wider push for Chanel Beauty in the US – the brand recently launched two new Instagram accounts supported by pop-up experiences in Los Angeles and Toronto.