THE WHAT? Chanel has announced that it is set to host an event designed to showcase its scents in Paris over the holiday season.
THE DETAILS The French fashion label’s Le Grand Numero de Chanel will run from December 15, 2022 to January 9 2023 at the Grand Palais Ephemere in Paris.
Admission is free, the brand revealed on its website, but entrance is ticketed, with booking set to open on November 17 2022.
THE WHY? Described as an ‘immersive journey’, the exhibition is experiential marketing at its finest and will presumably draw the crowds and boost sales over the all-important festive period.