Chanel to open Tmall flagship

Chanel to open Tmall flagship

Chanel has confirmed that it will open a flagship store on Tmall this fall, according to a report published by WWD.

The French fashion house will run a pre-sale from July 5, selling its cosmetics, skin care and fragrance line via a third-party e-commerce operator in China for the first time.

The Alibaba-owned platform’s heft could help Chanel to overtake Louis Vuitton as the biggest luxury brand by sales in the Chinese market. Chanel reported stellar growth for the Asia-Pacific region over the course of 2018, attributing its 10.5 percent sales growth to a boom in this market. 

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