Chanel tops Dezeen most influential brand poll

Chanel tops Dezeen most influential brand poll

French powerhouse Chanel has topped the charts as one of the most influential brands, according to the readers of design publication Dezeen. 

The fashion and beauty house popped the likes of COS – the high end H&M label – and Dior with other notable entrants being Paul Smith, Burberry and Alexandra McQueen. 

Compiled by more than 100 million page views and hundreds of thousands of search results, Chanel was thought to have topped the fashion list thanks to the MVRDV-designed glass brick facade for its Amsterdam store.

 

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