Chanel is promoting its latest color collection with a clever take on rocker style. The campaign for Rouge Coco features three models, dressed to appear as part of a rock band, with the tagline ‘Play with your style’.

Chanel has shared a series of videos to promote the new collection on its facebook page, all embracing the rock theme, with the products appearing as equalizer bars on an amplifier in one, and masquerading as drumsticks in another.

“My assumption is that playing with a ‘rocker’ look and feel was an easy way to bring energy to this launch while giving real reasons to focus on both nails and lips,” Terry Rieser, Co-Founder and COO of Tag Creative, New York, told Luxury Daily.