THE WHAT? In collaboration with Chanel, Shinsegae Duty Free has announced the opening of the largest mega-beauty podium in Asia duty-free. Chanel Wonderland, as the stand has been named, made its debut at Incheon International Airport’s Terminal 2.
THE DETAILS Described as a ‘mesmerizing’ mega podium, the pop-up is designed to appear like a gift box and inside, features an Christmas tree made from Chanel perfume sculptures and gift boxes. Visitors will be able to explore Chanel’s latest holiday season launches inside, including some exclusive, limited-edition products.
THE WHY? General Manager of Cosmetics & Perfume, Chung Hee Eun, from Shinsegae Duty Free, reveals, “Shinsegae Duty Free is proud to present this extraordinary mega beauty destination at Incheon Airport, just in time for the Christmas and year-end holiday season. We aim to provide both domestic and international travelers with a special and memorable moment when they visit Chanel Wonderland.”