THE WHAT? Charlotte Tilbury is claiming to break new ground in the beauty industry as the first brand to launch a 3D volumetric avatar – in this case of the make-up line’s eponymous founder.
THE DETAILS The innovation will allow Tilbury to bring her presence, expertise and guidance directly to customers wherever they are in the world, the brand said in a statement, appearing via mobile devices, manifesting in augmented reality to guide shoppers through 3D product, livestreamed masterclasses and the Shop with Friends functionality.
THE WHY? Corinne Suchy, Chief Growth and Technology Officer of Charlotte Tilbury Beauty, explains, “We know that if Charlotte could be there with every one of our customers in person, she would! Our goal has always been for you to feel like you’re engaging 1-2-1 with Charlotte, because there is nothing quite like experiencing her energy and her expertise first-hand…
Charlotte’s creative vision has always transcended multiple dimensions and worlds. It’s this vision combined with the latest technology that is allowing us to really push the boundaries of creativity, storytelling, and interactivity to exciting new places. We are creating the next generation of immersive experiences for our customers in a continued blurring of the lines between what’s physical and what’s virtual – we can provide a visceral connection between you and Charlotte like never before! Creating deeper relationships with our customers, wherever they are in the world.”