THE WHAT? Charlotte Tilbury has announced that it is now Leaping Bunny approved by Cruelty Free International.
THE DETAILS The Puig-owned brand said that it has maintained a cruelty-free commitment since its 2013 launch and the certification served as official confirmation of its cruelty free status.
“I am thrilled to be partnering with Charlotte Tilbury Beauty and bringing great cruelty free choices to consumers everywhere,” Michelle Thew, CEO of Cruelty Free International, commented. “For a company this size, Leaping Bunny certification approval is a huge undertaking and shows just how serious the brand is about being cruelty free and ending the suffering of animals for cosmetics. This demonstrates that it is possible to be global and innovative without cosmetics tests on animals.”
THE WHY? Demetra Pinsent, CEO of Charlotte Tilbury Beauty, explains, “At Charlotte Tilbury Beauty we hold ourselves to finding innovative ways, in keeping with our company values, of sharing our brand, products and services with customers around the world. Our partnership with Leaping Bunny is an important milestone both for us and for our customers, and we are incredibly proud to be officially recognised as cruelty free. As we continue to expand globally, we are making significant investments in our global and local supply chains to ensure we remain cruelty free – and able to give Charlotte Tilbury customers around the world access to the same brand magic and beauty that they trust and love.”