Charlotte Tilbury partners with F1 Academy

Charlotte Tilbury partners with F1 Academy

THE WHAT?   Charlotte Tilbury has announced its first global sports sponsorship by partnering with F1 Academy for the 2024 season, marking the brand as the first beauty and female-founded sponsor for the initiative.

THE DETAILS F1 Academy, launched by Formula 1® in 2023, aims to develop and prepare female drivers for higher levels of competition. The partnership intends to empower individuals by promoting the achievements and talents of F1 Academy’s female drivers, leveraging Charlotte Tilbury’s global platform.

THE WHY? This collaboration is significant as it targets the 40% female viewership of Formula 1®, with the goal of increasing female representation and diversity in motorsport. The partnership aligns with both organizations’ missions to inspire confidence and support the professional growth of young women in the sport.