THE WHAT? Charlotte’s Web has named David Panter as Chief Operating Officer, effective immediately.
THE DETAILS Panter joins the CBD-based wellness brand from the Estee Lauder Companies where he was latterly Vice President, Global Supply Chain, Manufacturing Excellence, a role he has held for almost a year.
Panter will be charged with overseeing the company’s new 137,000 sq ft manufacturing and distribution facility and will report to CEO Desnie Elsner.
THE WHY? As Elsner explained, “David’s proven track record in global supply chain optimization and operational excellence across multiple industries makes him a valuable and timely addition to our top-tier management team,” said Elsner. “We think is a natural fit for Charlotte’s Web as we map out our global strategy for international expansion.”