THE WHAT? Australian e-sports club, The Chiefs has welcomed leading men’s skin care and grooming brand, L’Oréal Paris Men Expert as a major partner for 2020.
THE DETAILS The brand’s Hydra Energetic Anti-Fatigue 24H moisturiser has been hailed as the ideal gaming partner to mask the signs of late-night e-sports sessions.
“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in” said Nick Bobir, CEO of The Chiefs. “L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.”
THE WHY? Raagjeet Garg, Marketing Director L’Oréal Paris Australia, explained, “We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skin care products designed to deliver an instant energy boost and set men up for success. Joining forces with The Chiefs is a testimony of building brands together and providing value for our fans and consumers.”