THE WHAT? Chanel has been fined for violating China’s Regulations on Cosmetics Hygiene Supervision and the Advertising Law of the People’s Republic of China, according to a report published by Jing Daily.
THE DETAILS The French fashion house must pull ads for its Luxury Essence Cream and Shining Good Night Repairing Mask and pay a penalty of US$30,500 after the ingredients lists and product claims were ruled ‘inaccurate and misleading’.
THE WHY? While the fine itself is insignificant to a multinational luxury goods group like Chanel, the reputational damage could be severe, says Jing Daily, and we’re inclined to agree. Brands will need to tread more carefully when making claims such as ‘inhibiting melanin’ and ‘fading spots’ on product packaging.