Chinese influencer draws audience of 4 million for Matsuya Ginza live

Chinese influencer draws audience of 4 million for Matsuya Ginza live

Chinese social media star, Candy Lian drew an audience of more than four million viewers for her first online spot for Japanese department store Matsuya, according to a report published by the Japan Times.

The ‘Walk into Japan’ video, broadcast live via social media platform Weibo was part of a marketing campaign for Tokyo’s upscale department store in Ginza and featured the blogger walking around the store and demonstrating the products on sale.

Following the event, registrations for Matsuya’s Chinese e-commerce site jumped 20 fold. “We recognized how big the influencer’s impact is as the live video was viewed millions of times,” Yujiro Ono, a Matsuya representative told the Japan Times.

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