Sephora is set to host its answer to BeautyCon at the weekend. The first edition of Sephoria House of Beauty will take place on Saturday, October 20 and Sunday, October 21 in Los Angeles. The event is described as ‘highly immersive’, fusing high-touch physical and digital experiences.
The LVMH-owned retailer has released the official schedule of classes and meet-ups online, and announced model and Becca spokesperson Chrissy Teigen as a last-minute addition to the roster on Sunday evening. Other personalities from the beauty world scheduled to make an appearance at the event include Charlotte Tilbury, Fenty’s Priscilla Ono, Jen Atikin from Ouai hair care and Laura Mercier, among others.
The live experience, dubbed the House of Beauty, will also feature product customization and one-of-a-kind beauty activations from more than 50 brands from bespoke palettes from Urban Decay and NARS to glitter dusting with Pat McGrath Labs.
Tickets are still on sale via the event website for the evening sessions, with day time sessions on both days sold out.