THE WHAT? Christian Louboutin Beauty has entered the Chinese market for the first time via a flagship store launched on Tmall, according to a report by Alizila.
THE DETAILS Marking the company’s first official sales channel in China, the launch was celebrated with a party at Shanghai’s French Concession area, which was then live streamed on Alibaba-owned Tmall.com.
Tmall Club, the site’s experiential-marketing unit, gave 10 party goers a one-to-one experience with brand make-up artists and limited-edition gift boxes.
Tmall Beauty head Jason Chen said, “We are honored to be
Christian Louboutin Beauty’s exclusive channel in China,” said Tmall Beauty
head Jason Chen.
“This is an important moment for us. We look forward to exploring more future possibilities with the brand, leveraging our platform’s technology and analytical insights, as well as our growing base of young, active consumers.”
The site offers a full-range lipstick assortment as well as the brand’s nail lacquer, eye shadow and fragrance collections.
THE WHY? Being the second largest economy in the world, the move to cater to Chinese consumers is a shrewd one for Christian Louboutin Beauty – and by teaming up with the all-powerful Tmall, it’s undoubtedly cemented its success in the region.