THE WHAT? Claire’s dedicated Content Studio has announced the launch of a new style-centric content series featuring some of the industry’s leading tastemakers.
THE DETAILS The content aims to inspire and instruct on nail creations, hair trends and the latest make-up looks, via content created by artist Britney Tokyo, stylist Florido Basallo and MUA Alexandra French as well as connecting Gen Zalpha to the products and accessories that will enable them to create their own take on the looks.
THE WHY? Newly appointed Creative Director, Nicola Formichetti, explains, “Through Claire’s Content Studio we aim to help young people find their own style, a journey that should be pure joy and fun. It was a very special project for me because we worked with top industry experts, who I’m also lucky enough to call my friends, to give them a platform to share their knowledge on what’s coming up next and what’s trending.”