THE WHAT? Fashion brand Claire’s has launched its first subscription service program, named Cdrop, focusing on Gen Z and millennial consumers.
THE DETAILS The subscription service boxes will launch with three exclusive themes – GlitzyDrop, VibeyDrop and BitsyDrop.
The boxes will contain regular Claire’s products as well as new launches, with consumers able to choose either quarterly or one-time drops.
THE WHY? The new subscription service is said to continue the company’s mission of ‘empowering customers to explore their creative imagination.’
Beth Moeri, Executive Vice President, Chief Merchandising Officer of Claire’s, says, “For more than 50 years, Claire’s has been synonymous with fun, innovation and discovery through our ability to surprise and delight our customers with our trendsetting assortment as well as the memorable experiences created through our piercing expertise and services. As we continue to inspire customers and meet them where they live and shop, Cdrop provides the latest trends to empower today’s customers to be their truest selves.”