Clarins acquires farmland to develop ‘field to skin’ model

Clarins acquires farmland to develop ‘field to skin’ model

THE WHAT? You’ve heard of ‘field to plate’ but how about ‘field to skin’? That’s a new model of integrated and responsible sourcing that Clarins is hoping to achieve through its purchase of Domaine Sainte Colombe in France.

THE DETAILS The 115-hectare site will become a production and processing site for plants according to the standards of regenerative agriculture and a laboratory for studying and researching new plant species.

First cultivation is planned for autumn 2024, with harvest slated for 2025/6. The brand plans to grow some 50 species of trees and plants, including quince, almond, apricot, lavender and lemon thyme. It’s hoped the plot will become one of the main supplies of organic raw materials used in Clarins formulas; the goal is a third of the plants needed for Clarins’ products by 2030.

THE WHY? The acquisition will allow Clarins to pursue its goal of combining traceability of raw materials with the highest quality, most effective formulas and ongoing innovation for ever more responsible beauty.

Virginie Courtin, Clarins Managing Director, reveals, “I am proud of this strategic advance towards an integrated, more vertical, ethical and sustainable supply. For 70 years, Clarins has harnessed the science of plants to develop ever more effective and innovative cosmetic formulas. The acquisition of the Domaine illustrates this approach of continued progress towards more excellence, safety and traceability, for all our clients.”