Global brands are said to be eyeing entry into the Philippines as the country is rapidly becoming the vacation destination of choice for Chinese tourists, according to a report published by the Canadian Inquirer.

Tourism Secretary Wanda Teo said that the country’s travel retail channel is expected to grow by an average of 40 percent over the next 10 years. Chinese tourists will now benefit from Visa Upon Arrival (VUA), making travel to the Philippines easier than ever.

“Bringing in the global premium brands would be an additional incentive to attract more Chinese tourists, particularly the luxury segment,” said Teo.

Clarins is planning to expand its presence in Duty Free Philippines stores following the VUA approval, and will hire Mandarin-speaking sales assistants, while Chanel is rumored to be opening a concession in the first quarter of next year.