THE WHAT? Clarins has launched its first kiosk-style store in Singapore, which is located in the Nex Shopping Centre, according to Inside Retail Asia.
THE DETAILS The store is the brand’s sixth boutique in the country, and takes up 20sqm of space.
Offering a broad array of products in the Clarin’s umbrella, the brand introduced its Clarins Scented Collection to celebrate the launch.
THE WHY? With consumers increasingly spend less time shopping in physical stores due to COVID-19, the kiosk-style boutique caters to time-poor consumers that want to shop on-the-go.
Taking to a statement, Clarins said, “The new Clarins kiosk at Nex is perfect for time-strapped shoppers who appreciate the convenience of grab-and-go.”