THE WHAT? Clarins has entered into a new long-term agreement with Stockholm-based software company Bambuser to expand its live video shopping concept to its subsidiaries worldwide.
THE DETAILS As part of the agreement Clarins will use Bambuser’s 360-degree offering, which includes both the One-to-Many and One-to-One solutions, to ‘engage shoppers, elevate customer service and drive sales in all of their markets.’
Clarins has established long-term agreements across 10 markets, which followed a successful pilot program in Hong Kong, Malaysia, Singapore, Taiwan and Thailand. During the pilot, Clarins reported conversion rates of up to 30 percent and engaged viewers for up to nearly 7 minutes.
The company has so far rolled out the One-to-Many solution in the U.S. and Canada, with Spain to follow.
Clarins will also use Bambuser’s One-to-One solution for individual interactions, which is said to allow the brand to ‘provide the level of personalized service for which it is known to shoppers regardless of their location.’
THE WHY? With live shopping growing exponentially across the globe, more and more brands are adopting the lucrative method of sales.
Talking about it’s new partnership, Stéphanie Gaspar, Digital Customer Experience Manager at Clarins, said, “Clarins is dedicated to constant innovation, and that dedication drives everything from the development of new formulations to the way we reach and interact with our customers. While the retail environment is particularly challenging at this time, it has always been in a constant state of evolution. We are proud to embrace Live Video Shopping, not as a temporary answer to a problem of today, but as a long-term solution that addresses the changing relationship between the digital and physical worlds.”