THE WHAT? Clarins has launched its new platform named T.R.U.S.T., which uses blockchain technology and provides transparency on ingredient traceability and product manufacturing.
THE DETAILS The platform shares full traceability of the ingredients that go into product formulas as well as the manufacturing process.
Launching with the latest batch numbers, anyone has access to all steps in the product manufacturing process – including quality and safety controls, where the product has been formulated and packed, exhaustive information regarding plant-based ingredients – including geographical origin, harvesting method and Clarins sourcing certifications, and behind the Clarins expertise – via visuals and testimonies from its factory, laboratories, and overall facilities in Pontoise (France).
Clarins stated: “To make T.R.U.S.T. possible, Clarins uses the blockchain technology to ensure safety and transparency of the process. The blockchain technology is used to store and transmit information in the safest way possible as it does not have a centralized control system.
“It forms a database that records secured exchanges between different users (suppliers, producers) and once a piece of information is entered in the system, the blockchain technology certifies their authenticity, without allowing anything to be modified.”
THE WHY? Clarins is said to be taking ‘one step further in consumer transparency’ with the new platform, with T.R.U.S.T an ongoing initiative.
Some 30 products and 40 plant extracts can now be found, and there will be close to 100 by the end of 2023.