Clarins is hoping to turn the heads of Chinese consumers with the appointment of local actress and singer Dilireba as Skin Care Ambassador for the Asia-Pacific region, according to a report published by WWD.

The Chinese celebrity will front the campaign for the brand’s signature anti-aging product, Double Serum as well as its ‘gold standards’ for ageless skin. Dilireba is an in-demand ambassador for luxury brands, appearing in ads for L’Oréal-owned YSL Beaute’s High on Stars fragrance as well as for jewellery marque Mikimoto and Louis Vuitton handbags.

“I first learned about Clarins when I had just started my acting career,” Dilireba said in a statement, per WWD. “I have been loyal to Clarins since then and have always committed to sharing the brand with others.”