THE WHAT? Clarins has named Nicolas Prieur as General Manager for its home market, according to a report published by the Fashion Network.

THE DETAILS Prieur joined Clarins group from Bourjois in 2008 and has held a number of senior positions at the French beauty group, most recently as General Manager, Switzerland.

THE WHY? Prieur succeeds Henri du Masle, who is taking the helm of the company’s newly revamped bespoke beauty arm, MyBlend. Present in France and Switzerland, the brand is set to be rolled out to Belgium, Luxembourg, Italy and Canada over the next few months.