Clarins owners take controlling stake in Pai Skincare

Clarins owners take controlling stake in Pai Skincare

THE WHAT? The family behind Clarins has upped its stake in Pai Skincare via its holding company, Famille C Participations, according to a report published by WWD.

THE DETAILS The latest investment follows the purchase of a minority stake in the brand back in 2021, as lead investor of a US$9 million Series B investment round. With this majority share, the Clarins owner intends to boost the clean skin care brand’s e-commerce channel.

THE WHY? Prisca Courtin, CEO of Famille C Participations told WWD, “It’s time for Pai to accelerate in its country of origin, which is the UK, and to develop in Europe.”

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