THE WHAT? Clarins has signed a letter of commitment to maritime transport with Neoline, a new French shipowner pioneering a merchant fleet that uses sails as its main propulsion system.
THE DETAILS The French cosmetics group said it was the first cosmetics industry player to commit with the responsible freight operator.
Using wind power allows for a 90 percent reduction in CO2 emissions related to the shipping of goods on transatlantic lines, compared to a conventional ship of the same size.
The pilot line will depart from Saint Nazaire and serve the ports of Saint Pierre and Miquelon, Halifax and Baltimore.
“We are very pleased to provide Clarins with the cleanest shipping solution to reach its market in the Americas. Clarins’ range of premium and responsible cosmetics will cross the Atlantic to Baltimore on board our sailing cargo ships, reducing its environmental footprint by 90 percent compared to conventional shipping,” said Jean Zanuttini, President of Neoline. “As we enter the final phase of negotiations with financiers and the shipyard and prepare to launch the construction of our first Neoliner this summer, Clarins’ commitment to us is a strong signal.”
THE WHY? The deal is in line with the roadmap driving Clarins’ CSR strategy and aimed at reducing the cosmetics group’s carbon footprint. Virginie Courtin-Clarins, Clarins Executive Vice President, commented, “Guided by our ClarinsWeCare CSR promise to care for people and to care for the planet, we are acting with determination to reduce our carbon footprint by 2025. With this partnership, we are pioneering the way forward for our sector and are proud to support Neoline and to take a new step towards making life more beautiful and passing on a more beautiful planet.”