THE WHAT? Clarins is gearing up to open the doors of another pop-up space in Paris later this month, according to a report published by Campaign.
THE DETAILS The French skin care brand’s new space will open its doors on January 30 for seven days.
The Clarins Lab, as the pop up has been dubbed, will offer a sensory experience designed to provoke an emotional response from guests using sight, sound, smell, touch and taste.
Visitors will be offered free skin care and make-up consultations.
THE WHY? Following the success of its Color Garden Pop Up store in Paris last May, the brand has clearly decided that this is a marketing strategy that works.