THE WHAT? Clarisonic is shutting up shop as of 30th September, 2020, due to falling demand following L’Oréal’s acquisition of the skincare device brand in 2011, according to a report by WWD.com.
THE DETAILS Experiencing huge popularity with millennial consumers in 2010, the sonic skin-cleansing brushes, sold in Sephora, Ulta Beauty and Amazon, are now all being marked down to half price ahead of the brand’s closure.
Taking to Instagram, Clarisonic wrote, “After more than a decade of game-changing innovation and technology, the Clarisonic brand will be shutting down on September 30, 2020.
“We want to thank all of our loyal customers, dermatologists and retail partners who have helped put this brand on the map.”
THE WHY? The brand was expected to achieve big things for L’Oréal post buy-out, however, the at-home skincare devices failed to live up to its hype, with Clarisonic sales not hitting targets as its popularity waned.