THE WHAT? Shiseido-owned Cle de Peau is marking its 40th birthday with the appointment of three new global brand ambassadors, Dakota Fanning, Diana Silvers, and Ella Balinska.
THE DETAILS The actors will make their first commercial appearance for the brand this month in a campaign shot by Cliff Watts and meet media via a dedicated virtual home, dubbed The House of Infinite Radiance. The brand will also launch a series of new products and collections in celebration of its anniversary over the course of the year.
THE WHY? Mizuki Hashimoto, Chief Brand Officer of Clé de Peau Beauté, explains, “We firmly believe that inner radiance lies at the core of every woman – the brand also recognizes that true radiance is multi-faceted and finds expression in many different ways, each one as uniquely beautiful as the other. I’m therefore delighted to introduce Dakota, Diana, and Ella, three actors who are truly representative of today’s women, empowered, confident, socially conscious, and always working towards unlocking their own potential and the potential of those around them. We’re so excited to have them as a part of the Clé de Peau Beauté family.”