Holland & Barrett has announced a new campaign, launched in association with leading beauty brands, that will see the health food retailer clear its shelves of skin care products containing parabens, SLS or microplastics.

To highlight its commitment, the retailer will be promoting its ‘Say Yes to #CleanBeauty’ hashtag on social media channels for six weeks.

“Holland & Barrett and Purepotions believe that there is no compromise on performance or experience when using products without parabens, SLS and microplastics; customers can be reassured that their beauty products are effective, kind to skin and to the environment without compromising on quality,” reads a press release issued by Purepotions.