THE WHAT? Clinique has announced leading NYC-based ophthalmologist, Dr Ashley Brisette as its first guiding ophthalmologist. The Estee Lauder Companies-owned brand will tap Brisette’s expertise to develop new products and produce dynamic educational content for consumers and Consultants.

THE DETAILS Brisette’s first campaign will be for Clinique’s new High Impact High Fi Full Volume Mascara.

THE WHY? Janet Pardo, Senior Vice President, Global Product Development, Clinique, reveals, “We are thrilled to welcome Dr Brissette to the Clinique family, inspired by her impact in the ophthalmology field in both her contributions to medical literature and in her work with daily patients. We look forward to this partnership including the critical expertise and insights she brings in helping Clinique continue to carry out our commitment to safety at every step.”