THE WHAT? The Estee Lauder Companies-owned Clinique has announced Melissa Barrera as its new Global Ambassador. The Mexican actor is the brand’s first Global Ambassador from the Americas.
THE DETAILS Barrera stars in the upcoming movie, In the Heights, widely anticipated to be one of the hottest films of the summer. Clinique will debut new creative featuring the singer and actor from fall 2021.
“I am thrilled to be a new Global Ambassador for Clinique – an iconic brand the women in my family have loved for generations,” said Barrera. “As a skin care lover, I’m enjoying discovering the Clinique of today, especially because their products are all good for skin…even the make-up! But Clinique is more than just beauty products – I am proud to be a part of a brand that is led primarily by women. I am also deeply honored to be the first Latina representing the brand globally. Our culture is so multidimensional that one face could never be representative of the entire breadth of Latina beauty, but I’m thrilled to add my voice to this conversation – in both Spanish and English!”
THE WHY? The brand said in a statement that it wanted to redefine what a Global Ambassador means for the 21st century. As Elizabeth Nolan, Clinique Global Creative Director, explains, “We want people of substance to represent Clinique, more than just pretty faces and talking heads. We knew immediately that Melissa’s intelligence and passion are inextricable from what make her so beautiful.”