THE WHAT? Clinique has named Bollywood actor Triptii Dimri as its Brand Ambassador for the Indian market.

THE DETAILS “Triptii’s energy is fresh, optimistic, and confident – in that she truly embodies Clinique’s brand values,” said Rajvi Bhow, Brand Manager, Clinique India. “Her authentic personality will lend an impactful voice to our brand campaigns to engage even better with our consumers. We look forward to collaborating with her to be the Brand Ambassador of Clinique India and together we aim to inspire and empower everyone to be happy in their skin.”

THE WHY? The Estee Lauder Companies-owned brand said that Dimri ‘embodies the essence of the brand’s personality/values’. She also boasts a considerable following on social media channels with more than half a million followers on Instagram, versus Clinique India’s 165K.