THE WHAT? Clorox is facing a class action lawsuit alleging that its Burt’s Bees brand has advertised products as ‘natural’ without disclosing that they contain PFAS or ‘forever chemicals’, according to a report published by Classaction.org.
THE DETAILS The products in question, Burt’s Bees All Aflutter Mascara, Burt’s Bees Nourishing Mascara and Burt’s Bees Lip Shimmer, are falsely advertised as being ‘consciously crafted with ingredients from nature’, the proposed suit alleges, because ‘reasonable customers expect that cosmetic products marketed and sold to be applied to a person’s face and skin, and especially near the eyes and on lips, will not contain dangerous, human-made chemicals like PFAS’. Further, the brand’s website claims that the company’s products are formulated without ‘chemicals of concern’.
THE WHY? The complaint claims that independent testing found markers for PFAS in the products in question and exposure to polyfluoroalkyl substances is thought to cause a variety of health concerns.