Burt’s Bees owner Clorox has partnered with Mediaplanet to promote engaging and healthy workplaces through the launch of the Mediaplanet Employee Well-Being and Engagement campaign.

Advocating an ‘increased emphasis on overall employee health, engagement and well-being’, Clorox and Mediaplanet are joined by organizations such as SHRM, the National Business Group on Health, WorldatWork, the Integrated Benefits Institute, the National Alliance and the Health Enhancement Research Organization in order to encourage employees to expand employee benefit programs and implement HR to promote loyalty and retention.

With the aim to create a healthier, happier and more productive workforce, the print element of Employee Well-Being & Engagement is being distributed as a multi-page special section within the March 13th edition of USA Today across various parts of the US and at industry conferences, with the digital section available via the FutureofBusinessandTech.com website alongside a strong social media strategy.