The California-based Clorox Company, multinational manufacturer and marketer of consumer products, has pledged to reduce its environmental impact in honour of this year’s Earth Day

The company’s aim is to save an aggregated 163,000 gallons of water, 5,000 pounds of landfill waste, 28,000 pounds of CO2 and 11,000 kW hours of energy by 2020.

Clorox’s CEO Benno Dorer states, “We are as committed as ever to improving Clorox’s environmental sustainability — not only because it’s the right thing to do, but because it also makes good business sense.”

He continues, “Employees have played an integral role in this journey to build a culture of sustainability by generating new ideas and driving sustainable workplace initiatives like the Earth Day Pledge.”

With a history of ethical business conduct, the Clorox Company was the first major consumer goods company to launch a natural cleaning product into the mainstream market, when they created their product line ‘Green Works’ in 2008.

In 2011, Clorox adopted Corporate Social Responsibility into their financial reporting, and alongside their annual figures was data surrounding their environmental and social performance.

Between 2008 and 2011, the company reduced their greenhouse gas emissions by 16%, earning them the US Environmental Protection Agency’s Goal Achievement Award.

In his statement, Mr Dorer concludes, “We have much to be proud of and to celebrate this Earth Day. Today is also a time to reflect on ways that we can personally drive sustainability wins in the coming year in our roles at work.”