American luxury accessories and lifestyle brand Coach has signed an exclusive 11-year licence agreement with Inter Parfums SA, who will now be responsible for the manufacture and retail of its fragrance business.

Coach has chosen not to renew its current licence agreement with Estée Lauder, which expires in June.

Under the new agreement, Inter Pafums will create, produce and distribute new men and women’s perfumes and fragrance-related products using the Coach brand name.

From 2016, Inter Parfums will distribute Coach fragrances globally to department, specialty stores and duty free shops, as well as in Coach retail stores.

Victor Luis, Chief Executive Officer of Coach, said, “We’ve been pleased with the performance of our fragrance business since our launch. As our brand transformation continues to progress, and with Interparfums as our partner, we know we can leverage this category into a much larger global opportunity. Given Interparfums’ successful track record of cultivating and growing fragrance lines for fashion and luxury goods brands they were the ideal choice to take our business to the next level.”

Jean Madar, Chairman and CEO of Inter Parfums SA, added, “Coach is an iconic brand focused on relevance and innovation. We greatly respect what the company has already accomplished in the realm of fragrance, most notably with Signature and Poppy, the brand’s well-established top selling scents. We look forward to developing new fragrances that capture the spirit of the Coach brand, and to taking the portfolio to a larger audience.

“With our distribution network, we have a great opportunity to build upon the success already seen with Coach fragrance by expanding the distribution globally and by capitalizing on the growing recognition of the brand in international markets.”