Global fashion and beauty model Coco Rocha has been selected as the face of LG Household & Healthcare young prestige make up brand VDL.
The model is a wise selection in order to raise awareness of the brand. As it stands, the model currently has 16 million followers on Google+ and has also got the inside track on how best to promote products thanks to her book, ‘Strike a Pose’. The book contains 1000 poses from 100 angles.
Rocha will represent the brand in all overseas markets including Hong Kong, Singapore, and Korea. She has already started working on the Holiday collection for the brand, having recently filmed a commercial in New York City for the brand.
A spokesperson for VDL Cosmetics said, “We have selected Coco Rocha as our new model, since we thought her chic and sophisticated image and explosive energy correspond with the international and professional make-up sensibility that VDL is aiming for. Carrying out various marketing campaigns with Coco Rocha as the model, we will effectively promote VDL Cosmetics in overseas markets as well in the future.”