Colgate-Palmolive has appointed media agency PPR to manage its social media presence, according to a report published by Mumbrella. The agreement will also extend to occasional PR campaigns for Australia and New Zealand.

PPR will be charged with implementing social strategies for new and existing products, such as Colgate Optic White, Palmolive Naturals and Total toothpaste.

“This is a significant win for PPR. We’re proud to work with such a respectable and well-trusted brand and we are excited to work with Colgate-Palmolive to build and engaging social presence,” said Dena Vassallo, Chief Commercial Officer at PPR.