In a bid to get closer to its consumer, Colgate Palmolive has launched the express tooth pain relief product Pain Out into the Indian market.

The topical gel based formula has an Acti Eugenia formula and is said to give express symptomatic relief from tooth pain, the first product of its kind to be launched in India. And with tooth pain being the most common dental problem in the country, it’s a shrewd move by the oral care giant.

Eric Jumbert, Director of Marketing for Colgate-Palmolive (India) said, “At Colgate, we are continually innovating to address our consumer demands. Pain Out is one such innovation that Colgate has conceptualized and developed in India.”

He continued, “Our new product is backed by robust scientific formulation that offers express relief. With Pain Out’s launch, Colgate aims to take a step closer to its consumers and their needs.”

The product is being rolled out this month at leading chemists.