THE WHAT? Colgate-Palmolive has launched two new vegan products, certified with The Vegan Society’s International Vegan Trademark.
THE DETAILS The Smile For Good toothpastes come in two varieties – Whitening and Protection – and are encased in recyclable packaging.
The products are cruelty free and not tested on animals, with the Vegan Trademark Instagram page stating the toothpastes would be available across the EU in supermarkets and other personal care retailers.
Some consumers have taken to social media to air their concerns over the vegan claim due to Colgate-Palmolive not being a cruelty-free company.
THE WHY? As the Veganuary movement booms year on year following an increased awareness of environmental issues, a growing amount of personal care and cosmetics brands are beginning to cater to the huge consumer appetite for plant-based living.
For more information about the vegan boom, listen to the Global Cosmetics News podcast here, where News Editor Georgina Caldwell is joined by industry experts to discuss issues such as whether there needs to be more transparency from brands jumping on the bandwagon.