THE WHAT? Colgate-Palmolive has announced that it will support the WHO’s #SafeHands initiative by mobilizing a number of its manufacturing facilities around the globe to produce and donate 25 million bars of soap to help stem the spread of COVID-19.

THE DETAILS The soap will be packaged with instructions on proper handwashing and will be produced in five plants across three continents.

In addition, the US personal care giant has committed to provide US$20 million in health and hygiene products to community-based organisations in the US and abroad that can distribute to those most in need in local communities.

“One of the most important ways we can help stop the spread of this virus is for organizations from every sector to bring together the best of what we each do for the greater good,” said Noel Wallace, Chairman, President and Chief Executive Officer. “Colgate’s very purpose is to advance the health and wellness of people and their pets. We recognize we have a profound responsibility – now more than ever – to help protect people.”

THE WHY? With handwashing critical to preventing the disease, Colgate’s CSR efforts will surely save lives, not to mention help the company’s reputation going forward.