THE WHAT? Colgate’s Bright Smiles, Bright Futures program has teamed with Hip Hop Public Health to release a song designed to teach key elements of oral health to children.  

THE DETAILS Paste Time, as the tune has been dubbed, is performed by Doug E Fresh and features Dr Olajide Williams, Heaven and Dr Moinque Hedmann-Maxey, who performs part of the song in Spanish. The accompanying video features elementary school students

THE WHY? Dr. Gillian Barclay, Colgate’s Senior Vice President, Global Public Health & Scientific Affairs and Hip Hop Public Health Board Member, comments, “Our program promotes oral health and wellbeing for communities that have been underserved and marginalized, and much of our success stems from partnering with organizations that support and help advance our goals. Hip Hop Public Health’s mission and ability to build health equity in communities that are underserved through harnessing the power of music and culture makes it an excellent partner. We are confident that ‘Paste Time’ will reach — and more importantly positively impact — the children and families who stand to benefit most from its message.”